New Connections

AgriMissouri program gets creative with podcasts for potential customers.

AgriMissouri has added a new feature to its Internet site where consumers are given the opportunity to listen to business owners and farmers describe how their businesses were started, discuss weather impacts and describe unique ways to use Missouri products.

The AgriMissouri Showcase located at www.agrimissourishowcase.com invites visitors to listen to podcasts directly from the Internet site or download them to an MP3 player for later listening.

"This new feature on our Internet site will allow consumers to get to know Missouri's farmers and agribusinesses," says Katie Smith, director of the Missouri Department of Agriculture. "The podcast offers many opportunities to learn about agritourism, farming and Missouri products. With this initiative and others, the department is answering the governor’s call to use technology to provide additional services and easy-to-access information for Missourians. We are also hopeful that our use of new communications technology such as podcasts will encourage more young people to consider a career in Missouri agriculture."

New podcasts are posted twice each month and feature a variety of topics that relate to AgriMissouri members and consumers. This month, consumers are learning about why a Missouri restaurant prefers to use local Missouri products as well as learn about barbecue sauces and seasonings produced in the state.

AgriMissouri is a MDA program dedicated to finding new opportunities for members to market their products and promote products grown, raised and processed in the state.

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