Outdoor Festival Sets Stage for Beef Promotion

Outdoor Festival Sets Stage for Beef Promotion

Missouri Beef Industry Council and its Team Beef participate in Bass Pro Outdoor Fitness Festival in Columbia.

The Missouri Beef Industry Council was a major sponsor for the Bass Pro Outdoor Fitness Festival earlier this month in Columbia. Approximately 2,500 runners participated in the Bass Pro Conservation Marathon, which included half-marathon, marathon and 5k races on Nov. 5-6.

Ada Gallup, business manager for the Missouri Beef Industry Council, and Mark Sconce, beef producer from Polk County, promoted beef throughout the fitness weekend, including the fitness expo, where runners registered and visited vendor booths on Saturday and Sunday. At the fitness expo, MBIC distributed more than 2,000 beef sticks, along with nutrition materials and recipes.

Mark Sconce, cattle farmer from Polk County, Mo., poses for a photo with Team Beef runners Melody Ward, Linda Langford

In addition to the booth and post-race interaction, Team Beef, the Missouri Beef running team, showcased how the power of protein in lean beef boosts their active lifestyle. Approximately 10 Team Beef runners ran in the Conservation Marathon, sporting red jerseys featuring the "Beef. Fuel for the Finish." logo.

 "The Mission of the Bass Pro Outdoor Fitness Festival is to celebrate fitness, health and wellness, outdoor adventures and wildlife conservation," Gallup said. "Their health and wellness mindset fits very well with the Missouri Beef Industry Council's goal to educate the food and health-involved person to incorporate lean beef in their healthy diets more often."

Sconce, who is a Masters of Beef Advocate, said it's important to use checkoff dollars for events like the Bass Pro marathon to inform people about the importance of beef in an athlete's diet.

"There are people out there that want to do away with our way of life. If producers are not speaking, then the public will listen to somebody else and they may not be telling the true message about our product," Sconce said. "So it's important for us to tell the true message about nutrition and beef in their diet."


To learn more about Team Beef and the Missouri Beef Industry Council's focus on fitness and health, visit www.MoBeef.org.

Source: Missouri Beef Industry Counci
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